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Perm: 020 7680 7001       Temp: 020 7680 7000

Media Planner

Sales & Marketing
Temporary
£200 - £250 per day
TAT
17-03-2021 01:47 PM
All London
The Role:
My client has two proprietary Digital platforms which they have developed in-house based on there expertise in OOH media:

ADA – a data management platform that allows us to build audiences and measure the effectiveness of campaigns.

Atlas – a demand side platform that allows media planners to build campaigns in digital OOH media using real time data and optimise creative executions throughout the campaign life cycle.

Both Platforms enable them to develop data science and programmatic capabilities than can drive real, measurable value for clients in their OOH media campaigns.

Responsibilities:
They are looking for a Digital PR/Communications Consultant to create and implement a plan to help drive wider adoption of these platforms. The project will consist of:

Build visibility on digital specific properties such as panels/podcasts/blogs/publications etc.
Work with the digital team to create a plan for publicising the digital platforms mentioned above (ADA & Atlas).
Write (or brief out internally) content for digital specific sites/blogs/vlogs etc.
Own relationships with digital specific sites
Manage the creation, delivery, and distribution of content
Social media strategy

Skills & Experience:
The successful candidate must have experience of working within Digital media , programmatic and data ecosystem, this could be agency, platform or media owner.
They must also be familiar with the UK media landscape.

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