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Mobile Money Mania
Spending on mobile media worldwide is estimated 13.4% in 2012, in 2011 consumers spent $100 billion for the first time. More than 60% of the spending is on data plans, but application spending is growing rapidly, making this the second-leading mobile category.
"Advertisers chase eyeballs, so the fact that brands spend more on in-app advertising than the mobile Web is a clear sign that apps are what consumers are glued to for an increasing range of activities," says David MacQueen, director of wireless media strategies at Strategy Analytics
Author: Gary Marshall