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Facebook & The City02-Feb-2012
The long-awaited prospectus for Facebook shows that 15% of the social network's $3.7bn revenues last year came from taking a share of payments that users make to Facebook app developers. All the rest of the revenue comes from the sale of ads onusers' Facebook pages. The bulk of the $557m in payments revenue in 2011 came via one single company, Zynga, which makes the popular Facebook games FarmVille and Words With Friends. Analysts suggest a potential weakness that could drive down the price of the share offering. So now you know how they make it are you more or less inclined to spend your cash with Facebook, Google, Bing, Yahoo or somewhere else? Author: Darren Revell Latest jobs in: Executive PA & Secretarial, Sales & Marketing, HR & Training, Legal & Compliance, Office & Administration, Finance & Accounting and Customer Service |
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