Marketing Manager - Retail / Shopping Centres - £30-35k Job Details

TITLE: Marketing Manager - Retail / Shopping Centres - £30-35k - W1

THE COMPANY:

Our client an International Property Company is now looking for a Marketing Manager to implement, manage and run Marketing, PA and Event strategies within its managed services section. The department run and operate several well-known retail/shopping centres in Central London and it will be of the role of the Marketing Manager to promote the centres to consumers and potential tenants alike.

You will be based in the flagship office in W1 and will work closely with the managed services team in order to deliver on key target and results.

This is a great role offering scope and depth and both a dynamic and fast paced role.

THE ROLE:

Purpose of the role

The purpose of the role is to create, manage and deliver strategic marketing solutions across various UK wide retail and/or leisure schemes. The strategies are to include the Marketing, PR, Event and Social Media plans, Creative Campaigns and media buying within a set budget. The objectives of the marketing strategy is to drive awareness of the centres, assist agents with the wider lettings strategy and enhance the customer experience.

Main Duties

 Managing and setting the overall Marketing strategy, to include setting objectives for retail and/or leisure schemes and effective implementation of these.
 Reporting to clients, surveyors, on-site management and tenants on a regular basis.
 Overall management of the marketing budget for each given scheme.
 Management of all appointed consultants, suppliers and commercial operators.
 Close liaison with Clients, Surveyors, and the Centre Management Team
 Close liaison with third parties and stakeholders such as local authority, Town Centre Groups and the media to grow Marketing opportunities
 Writing tender briefs and execute the tender process of agencies across the schemes
 Conducting presentations of strategies, with the view to secure new business
 To visit schemes as and when required to assess and report on the current Marketing
 Grow the marketing instructions for the team

THE PERSON:

The ideal candidate will be of graduate calibre and possess marketing experience in the shopping centre, leisure or retail industry. A CIM qualification would be an advantage, although not essential. The candidate will be required to, and should have prior experience of liaising with stakeholders at various levels, including clients, appointed specialist agencies and key third party contacts such as the press, local authority and strategic partners. The candidate must be able to demonstrate good commercial awareness and experience in marketing a key destination,

Essential

 Experience in marketing, public relations, social media and event management for a key destination or within a retailing and/or leisure environment
 Experience in setting, executing, reviewing and managing marketing strategies and financial budgets
 Excellent interpersonal skills and the ability to communicate both orally and in writing to a high standard
 Ability to manage a number of external service providers, including agents in PR, Creative, Events, Social Media and Media Buyers to ensure KPI`s are met and value for money is achieved for the schemes involved
 Ability to constructively review existing strategies, agency performance and the changing needs of the centre concerned
 Experience in the development and implementation of a multi-faceted communication plans
 Excellent presentation skills and the ability to pitch ideas to new clients and wider-team members
 To work as part of a wider team, providing guidance to shopping centre managers, surveyors and on-site Marketing Managers
 Able to work on own initiative and meet tight deadlines
 Willingness to adopt a flexible approach to working patterns in order to respond to the demands of both the retail and leisure environment
 Graduate
 Ability to use full range of Microsoft applications inc. Word, Excel, PowerPoint, Outlook
 Experience in producing quality reports both written and numerical
 Excellent analytical skills
 The ability to think both in the moment and outside of the box